Enrollment is OPEN!
Why is makeup so complicated?
You know this feeling well.
❌It’s easier to keep doing what you’ve been doing than to try something new and risk looking like a clown.
❌You have an idea of how you’d like to look, but don’t know what steps to take to get the results that you want.
❌You’re tired of buying the wrong color, the wrong product, and wasting your time and money.
What if you could. . .
✅Feel more confident with trying new makeup and nailing it.
✅Avoid makeup mishaps when getting ready.
✅Give yourself permission to learn how to use products that do all the heavy lifting for you!
✅Have simple go-to makeup routines that are easy to achieve.
You can!
Explore what’s possible for you
The encouraging makeup reframe you need to get back to feeling confident and good in your own skin
Makeup Tune-Up is a group makeup coaching experience, with a personalized touch, that will get you the look you want and take all of the guesswork out of it. You’ll finally learn the basics about makeup that’s just right for you, whether your concern is applying the right colors for your eye and hair color, finding products that match your skin tone, or addressing the changes you’ve been seeing in your skin. The bonus? In the group you’ll simultaneously learn even more by having a front row seat to others being coached.
What You’ll Learn
Testimonials
Ginger Turner, Owner at theperfect.glass
“Before joining Makeup Tune-Up I was confused about makeup and just dragging myself through my days. Working in a warehouse I get covered in dust and sweat and I would feel a mess. I would wake up in the morning and think, “I don’t even see the point of trying to do anything with makeup.”
I got three compliments the first day I put on a little tinted moisturizer and mascara. It’s the little moments in between where you’re able to find self worth and self care and now I’m feeling good and taking care of my body and my face because I am worth it.
Now I can go into a drugstore and I’m not immediately intimidated by it. My outlook is, “Ooo, this is fun.” I’ve gotten a lot more confident in my ability to try new things, new colors, and how to apply eyeshadow for my hooded eyes. When I have on really awesome eyeshadow and I’m wearing a mask, I noticed I hold eye contact with people longer than I normally would. I probably flirt with my husband more.
At times I felt my questions were ridiculous and Keela always said, “No, that’s a great question!” Keela never makes you feel dumb and treats people's vulnerability with so much care and trust and helps you build your confidence in the steps that you’re doing. She’s a wonderful teacher and you can tell that she has lots of experience doing this.”
Raquel Bedoya, Life Coach at raquelmariecoaching.com
“Over the last year or so makeup had become a daunting task that I didn’t feel like doing. I thought, “I already know how to do makeup. I don’t need to learn.” But Keela is a genius with makeup and she will totally surprise you. I discovered there are always new things you can learn.
The makeup outfits just made everything super easy and simple: Try it this way and your makeup will look great. Keela is so knowledgeable about makeup. She recommended products I never would have known about while also teaching me how to use what I already had. I’m now using an eyeshadow palette I’d never used before joining MUTU because no one ever showed me how to actually use eyeshadow before.
Keela made makeup fun and explorative. She is really great at teaching people online and there’s zero shaming for anybody not knowing what to do.
Now it only takes 5-10 minutes to do my makeup. Before Makeup Tune-Up I would spend 5+ minutes just redoing my eyebrows, which was way too long for a toddler surviving the pandemic. But now I’ve hired a business coach, been working out 2-3 days a week, eating healthy everyday, and washing my face. I'm like a whole new person now! I loved the whole Makeup Tune-Up experience and just want others to love themselves as much as Keela has helped me learn to love myself again.”
Dr. Sheila Dorsey, High School Dean of Students in Newark, Delaware
“As an educator it’s important to me to build relationships with my students and a lot of young ladies are also wearing and experimenting with makeup. When I joined Makeup Tune-Up I was looking for natural makeup that still looked youthful. I wasn’t putting any real effort or thought into my makeup. I would throw something on without thinking about what looked best on me.
I quickly learned that Makeup Tune-Up isn’t just about makeup. You’ll learn about yourself, what really works for you and looks good on you, know what your go-tos are, and stop spending money on things that don’t work for you. I stopped spending money on mascaras that don’t do what I wanted them to do.
I’m eating better and taking care of my skin a little better which makes my makeup look better. I allowed myself to throw out some makeup. Just because I once liked that color doesn't mean it’s the color for me now. I realized that I like different products from different companies now whereas I used to only stick to a particular company.
I learned that I don’t have to take an hour or longer to get a sweet look. On average now it only takes 10-15 minutes to do my makeup and feel good about myself. I can actually feel beautiful with or without makeup.”
“I have never encountered a makeup artist with Keela Fowler's level of skill, practicality, artistry, and mentorship. When Keela showed me how to do my makeup I was blown away. She was able to create something I loved from the 6-7 products in my own makeup bag, adding a few simples steps and tools along the way. I feel 100% confident that I could actually reproduce it, too, which is outrageous. If you have any opportunity to learn from her -- TAKE IT!!”
-Ally G.
“Keela is a makeup genius. What I like best about her approach is she's realistic and relatable. Finding makeup that best suits your personality and skin-types can be hard. Makeup in general can feel intimidating. Keela takes away all of those feelings and makes you feel empowered and educated. I recommend her to anyone looking to start a new makeup regime or need a refresher. She's my go-to girl!”
-Brigitte A.
“The group we had was amazing and it was such a fun group of people! It was fun to see what other people were doing, questions they were asking, and what products they were trying.”
-Holly S.
“Keela is a really good leader and instructor. Every group call I always knew, I’m going to learn stuff and it’s going to be fun!”
-Sarah C.
Here’s what’s included
It all begins with your Onboarding Call with Keela to give me all the details on your current makeup routine, any concerns you have, and your goals for the program. Then we get into the group experience!
Grab a cup, fill it with your choice of beverage, and hop on Zoom with the group to discuss the prompt of the week.
Your responses and reactions to the prompts I send out each week will give me personalized data on your likes, dislikes, favorite products, and the way you truly want to look.
This is where we learn from each other while I learn about you!
Each group coaching call I’ll walk you through your makeup look step-by-step with your beauty profile available to you as a guide.
You’ll practice completing the makeup look and we’ll talk through questions and make adjustments that may be necessary to perfect the look.
You’ll also have a front-row seat to additional bonus tips and techniques as I coach others in the group through their makeup looks.
We co-create the personalized makeup looks you've been wanting, with tips curated for YOU based on your individual needs and preferences.
These won't be shared anywhere else and will be your "makeup outfits" you can rotate in and out depending on your mood, the occasion, and how you want to feel.
All of your makeup looks are documented in a Google Doc that includes:
step-by-step application process and tools required
product recommendations and why I chose them
additional video and blog resources to support your learning
When practicing makeup independently throughout the week, this will serve as a helpful resource to refer to. Your beauty profile is something you have forever access to beyond your 6 week experience in Makeup Tune-Up.
How it works
Step 1: We assemble! You and other lovely women secure your seat in Makeup Tune-Up.
Step 2: I begin learning about YOU! You’ll receive an email detailing how to schedule your Onboarding Call with me and we will have a one-on-one chat so I can learn about your preferences and begin dreaming up the way you’d like to look. This is where we identify your starting point and the destination we’ll reach at the end of our six weeks together.
Step 3: We coordinate! As a group we’ll look at our schedules and share the best dates and times that work for group coaching calls, then finalize the dates and pop them on our calendars.
Step 4: We begin the journey! We’ll begin meeting for bi-weekly low stakes, super casual and fun Coffee & Cocktails Chats. Grab a cup, fill it with your choice of beverage, and hop on Zoom with the crew to discuss the prompt of the week. Your responses and reactions to the prompts I send out each week will give me personalized data on your likes, dislikes, favorite products, and the way you truly want to look. This is where we learn from each other while I learn about you! Prompts will include ideas such as:
Hot pink lipstick: what are your thoughts?
If you had to choose one feature from The Five, which would you choose and why?
What is one product or look you’d love to master?
Step 5: Behind the scenes I craft your 3 “unique to you” makeup looks. Then, we have our bi-weekly coaching calls where I share your curated makeup looks with you and coach you through step-by-step and you get to practice and ask questions to ensure you get it right! Replays will be posted shortly after the call so you can rewatch and practice throughout the week, even if you missed the live call.
You’ve been doing your makeup the same way you always have and using the same products you’ve always used. If you can update your closet each Labor Day sale, upgrade to the latest iPhone, switch out your purse every few months, and break out the home decor bins for every holiday, you can enhance your makeup routine. It’s time for a tune-up!
Meet Keela
I remember my first time working as a makeup artist when my client looked at herself in the mirror and said, “I didn’t know I could look like that!” with a beaming smile on her face. That moment never gets old for me. I love to help women find what makes them feel beautiful. I know how hard it is to see a look in a magazine, social media, or Pinterest and think, “THAT! That’s what I want to look like,” and feeling like you could never match up. All you need is someone to guide you and teach you the specific techniques that work for your unique features, face shape, eye color, and skin tone to get the results you want. I'm here to help.
FAQs
If I purchase this, could I attend with little in my makeup bag and then plan to purchase makeup afterwards?
Yes! Much of my work with clients is focused on teaching them how to properly use what they already have. We’ll do an assessment to find out how you want to look, what you already have, and what you might want to add to your collection moving forward.
Is this something I should do since I don’t envision ever being someone who wears makeup every single day?
Yes! MUTU client, S.C. shared, “Now my makeup looks better when I do it! Because I actually know what I’m doing and I feel like before MUTU I would do individual things but now I get a little bit more of how to balance out the whole face to make it more of a cohesive look.”
I wonder how far behind everyone else I am. What do I need to know in order to get started?
What you already know about makeup is enough! This is the opportunity to learn more about makeup that is customized to you. That’s all you truly ever needed to know. MUTU client, H.S. shared, “It was helpful to hear from other people that I’m not totally alone and that everyone has their little things about makeup that they’re trying to figure out one way or another, even if they’re really into it and know a lot about it.”
What’s the time commitment/schedule?
The program runs for a total of 6 weeks with one 60-90 minute group meeting each week. Once the program is filled, we will choose a day and time for our group meetings that works best for the group.
What if I can’t attend a group call?
Every call will be recorded and you will have access to the replays. You can submit your questions ahead of time and you will still be coached through your makeup looks even if you aren’t present for the live call.
Can I change my mind and get a refund?
Makeup Tune-Up is nonrefundable.
Have a question that wasn't answered here?
Email us at hello@eightyfivebeauty.com and Keela will be happy to answer any of your remaining questions.
Next steps. . .
You will receive a confirmation email from eightyfive beauty (hello@eightyfivebeauty.com) immediately confirming your purchase. Once the group has been filled, Keela will send another email with a link to schedule your Onboarding Call and further details for coaching call dates and times.
Thank you so much for choosing eightyfive beauty for your makeup needs.